Our PG County group meets every week, and the following project evolved over the course of a few weeks.
We decided that it would be good to have a postcard that people could sign and we could mail to their Delegate. Since people have three Delegates and one Senator in the Maryland Assembly we decided to make four different postcards.
We kicked around ideas for images and slogans, and eventually decided to invite people to submit designs and we would pick the best design, and we would do this four times. We came up with four slogans that defined the themes we wanted to emphasize in our campaign.
We set up a web page. www.MDSafeAccess.org
When we got a bunch of images assembled we put them together with a soundtrack, added a few animations, and another kind of communication became available to us. YouTube is bound to be an important component of the campaign.
We have now extended our contest to include T-Shirts and banners. This way we have maximum participation and stimulate creativity. And we all look cool. Which matters.
We want to mail a thousand postcards and we aim to cover the whole state. Because we mail them, we have a record of which member received what mail, and when. This is helpful when setting up meetings with legislators.
Our campaign is starting to buzz.